DAZN
3 Events, PPV Record, Sold Out
DAZN partnership across 3 events — from the viral #ALLEFUERAGIT campaign with MontanaBlack to a sold-out homecoming event in Oberhausen. PPV record in Germany, BILD coverage, Sold Out Award.
DAZN is the global sports streaming platform — the "Netflix of sports" covering boxing, MMA, soccer, and more in 200+ countries. In Germany, DAZN holds major Bundesliga and Champions League rights. Our partnership with DAZN spans 3 successful events, growing from a single campaign to sold-out arenas.
What Was the Problem?
DAZN wanted to break combat sport into the mainstream social media space. The goal: make boxing exciting for audiences beyond traditional fight fans — especially the gaming and entertainment crowd. Starting with the #ALLEFUERAGIT campaign featuring Agit Kabayel, DAZN needed a partner who could build a movement, not just run ads.
How We Solved It
We built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sport fans, gaming influencers like MontanaBlack, and mainstream audiences. The strategy grew across 3 events: each bigger, each more successful. From viral social content to YouTube trailers to on-site event coverage. The result: a PPV record in Germany, 10K+ fans changing their profile pictures, BILD newspaper coverage, and a Sold Out Award for the Homecoming Event in Oberhausen.
3-Event Partnership Growth
From a single campaign to 3 sold-out events — the DAZN partnership grew with each success, proving the long-term value of campaign continuity.
#ALLEFUERAGIT Movement
A viral hashtag that became a movement: 10K+ fans changed their profile pictures, BILD covered the campaign, and the Homecoming Event in Oberhausen sold out.
Crossover Influencer Strategy
Gaming influencers like MontanaBlack brought combat sport to entirely new audiences — crossover reach that traditional sports marketing could never achieve.
Sold Out Award & PR
The campaign earned a Sold Out Award, BILD coverage, and set a new PPV record in Germany. Social hype translated directly into arena ticket sales.
Campaign Material
From campaign to sold-out arena: the DAZN partnership grew from a single campaign to 3 events. Crossover influencers like MontanaBlack brought combat sport to gaming audiences. Result: PPV record and a Sold Out Award.
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