tesa
179+ Ads, Partnership Extended
11+ campaigns with 179+ individual ads — performance-driven creative engagement that led to an extended partnership.
tesa is a German adhesive solutions company, originally part of Henkel and now an independent subsidiary of Beiersdorf. Headquartered in Hamburg, tesa produces over 7,000 adhesive products for industry and consumers alike. From packaging tape to automotive adhesives, tesa is a hidden champion — a brand most people know but few think about until they need it.
What Was the Problem?
How do you make adhesive tape exciting on social media? tesa needed to drive engagement and performance for a product category that's essential but not aspirational. The challenge: creating 179+ ad creatives that keep audiences interested in a "boring" product.
How We Solved It
We ran 11+ campaigns with 44+ ad sets and 179+ individual ads — testing relentlessly. The insight: for utility products, the creative IS the targeting. Each ad tested a different use case, visual style, and hook. Systematic A/B testing across this massive creative volume identified winning patterns that drove performance consistently, earning a partnership extension.
179+ Ad Creatives
11 campaigns, 44+ ad sets, 179+ individual ads — massive creative volume to find winning patterns through data.
Use Case Testing
Each ad tested a different use case — DIY, office, crafts, moving — the creative IS the targeting for utility products.
Systematic A/B Testing
Visual style, hook, CTA and format variations tested systematically. Data reveals what words and images convert.
Partnership Extension
Consistent performance improvements earned a partnership extension — proof that volume testing delivers compounding results.
Campaign Material
Test more creatives, not more budgets. 179 ads taught us: the creative is the targeting.
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