LinkedIn Ads Agency
B2B precision targeting. Reach decision-makers by title, company & industry.
LinkedIn is the only platform where you can target by job title, company size, industry, and seniority — making it the most powerful B2B advertising channel. We build LinkedIn campaigns that generate qualified leads, nurture prospects, and drive pipeline.
Best Practices & Learnings
- Creative testing: Run at least 5 variants per campaign for data-backed decisions
- Budget allocation: 70% on proven performers, 30% on tests and experiments
- Cross-channel leverage: Unlock synergies with Email Marketing Agency and Out of Home Advertising Agency
- Reporting: Weekly Social Media reports with actionable recommendations
"The best campaigns aren't born at a desk — they emerge from data, tests, and the courage to challenge assumptions."
As an Advertising Agency, we bring best practices from hundreds of campaigns — and tailor them to your business and objectives.
Our Services
Full-service support for your campaign.
Discover our Work
Selected campaigns for global brands.
LinkedIn's CPCs are 3-5x higher than Facebook — but B2B lead quality is 5-10x better. One qualified enterprise lead from LinkedIn can be worth $50K+ in pipeline. It's not expensive, it's efficient.
LinkedIn Ad Formats: Which One Drives Results?
LinkedIn offers six core ad formats — each suited to different funnel stages and objectives. Here's how we deploy them:
Sponsored Content
Native ads in the LinkedIn feed — single image, carousel or video. Best for awareness and lead generation. Average CTR: 0.4–0.8% with strong creative. We A/B test 4–6 variants per launch.
Message Ads (InMail)
Personalized messages sent directly to prospects' LinkedIn inboxes. Open rates of 30–50% — far above email. Best for high-value offers: webinar invites, product demos, account-based outreach.
Lead Gen Forms
Pre-filled forms that capture leads without leaving LinkedIn. Conversion rates of 8–15% — 3x higher than landing page forms. Ideal for gated content, demo requests, and trial signups.
Dynamic Ads
Personalized ads that automatically include the viewer's profile photo and name. Follower Ads and Spotlight Ads for brand building and recruiting campaigns targeting passive candidates.
Text Ads
Cost-efficient sidebar placement. Lower CTR (0.02–0.05%) but excellent for retargeting and high-frequency brand reinforcement. Best used as part of a multi-format campaign, not standalone.
Conversation Ads
Interactive InMail with multiple CTA buttons — prospects choose their own path. Engagement rates 2-3x higher than standard Message Ads. Best for complex B2B buying journeys with multiple decision paths.
LinkedIn Targeting: Why It's the Gold Standard for B2B
LinkedIn's targeting capabilities are built on professional identity data — self-reported and regularly updated by 1 billion+ members. Unlike Google (intent-based) or Meta (interest/demographic), LinkedIn lets you reach people by who they actually are in their professional lives.
Audience Attributes
- Job Title (e.g. "Head of Marketing")
- Job Function (e.g. Finance, Engineering)
- Seniority (VP, Director, Manager, C-Level)
- Company Name (ABM lists)
- Company Size (1–10, 11–50, 200–500, etc.)
- Industry (SaaS, Manufacturing, Healthcare)
- Years of Experience
- Skills (e.g. "Salesforce", "Python")
Advanced Strategies We Use
- Account-Based Marketing (ABM) lists
- Lookalike audiences from CRM data
- Website retargeting via LinkedIn Insight Tag
- Contact targeting (upload email lists)
- Audience exclusions to avoid waste
- Layered targeting (Job Title + Company Size)
- Sequential messaging across funnel stages
- Matched audiences from HubSpot / Salesforce
"We recommend starting with a tight ICP: specific job titles + company size + industry. Broad LinkedIn targeting burns budget. Narrow targeting teaches the algorithm faster and delivers better CPLs in weeks 4–8."
Frequently Asked Questions
What does a LinkedIn Ads agency do?
A LinkedIn Ads agency handles strategic planning, audience targeting, creative production, campaign setup, A/B testing, and continuous optimization of your LinkedIn campaigns. We manage every aspect — from ICP definition and ABM list building to weekly reporting and monthly strategy reviews — so you can focus on closing the leads we generate.
What's the minimum budget for LinkedIn advertising?
We recommend a minimum of $3,000–4,000/month in ad spend to generate statistically meaningful data and allow the algorithm to optimize. Below that threshold, the learning phase is too short for reliable optimization. For ABM campaigns targeting enterprise accounts, plan for $5,000–10,000/month for meaningful pipeline generation.
How is LinkedIn different from Google Ads for B2B?
Google Ads captures existing demand — someone is actively searching. LinkedIn Ads creates demand at the right audience before they search. Think of Google as the closer and LinkedIn as the opener. Both channels are complementary: LinkedIn warms up decision-makers, Google captures them when they're ready to act. We recommend a combined Performance Marketing strategy for maximum B2B pipeline impact.
What results can I expect from LinkedIn campaigns?
Typical benchmarks for well-optimized campaigns: CTR 0.4–0.8% (Sponsored Content), CPL $60–120 (Lead Gen Forms), Conversion Rate 8–15% on qualified leads. Pipeline quality is consistently higher than other B2B channels — enterprise leads from LinkedIn close at 2–3x the rate of leads from other sources. Expect the first 90 days to be your calibration period.
How long until LinkedIn campaigns show measurable results?
First data points are available after 4–6 weeks. For statistically reliable audience performance insights and mature ABM sequences, plan for 90 days. LinkedIn algorithms require more learning time than Google or Meta, but deliver significantly higher B2B lead quality. We set clear milestones at weeks 4, 8, and 12 with actionable reporting after each phase.
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