Podcast Advertising Agency

Audio ads placed pre, mid or post-roll within podcast episodes — either host-read (integrated naturally into the episode) or produced (inserted programmatically at scale). Advertisers typically pay per thousand downloads (CPM) or on a flat-rate basis per episode or campaign period.

The show host reads the ad in their own voice, integrating it into the episode. This delivers authenticity and trust from the host's relationship with listeners — converting at 3x the rate of produced spots because the endorsement feels genuine, not inserted.

Pre-roll plays before the episode begins (highest skip rate, lowest cost); mid-roll plays during the episode (highest engagement, best performance — listeners are committed to the content); post-roll plays after the episode ends (cheapest but lowest listener attention).

Through a combination of vanity URLs, promo codes, pixel-based attribution, brand lift surveys and host-specific tracking links. Each method captures a different layer — from direct response (codes, URLs) through to brand awareness lift and incremental web traffic uplift.

Automated buying of podcast ad inventory via DSPs (Demand Side Platforms) — targeted by show category, listener demographics and geography. Enables scalable reach across hundreds of shows simultaneously with frequency capping, cross-show reporting and real-time optimisation.