Employer Branding Agency

In a talent market where 75% of candidates research employer reputation before applying, employer branding is no longer HR — it's marketing. We build employer brands that attract, engage, and retain top talent through authentic storytelling — like the Henkel TikTok campaign that drove 3x more qualified applications than traditional recruiting.

What Sets Us Apart as an Full-Service Agency

"We're not generalists who do everything a little. We're specialists who know this channel inside out — while still seeing the big picture."

Our experience with Content Production and SEO & Organic flows directly into every campaign. We test systematically, optimize continuously, and deliver transparent reports that show real business results.

Explore our expertise in App Marketing Agency and Photo Production Agency as well — for an integrated marketing approach that covers all touchpoints.

Our Employer Branding Services

End-to-end employer brand management — from EVP to application.

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EVP Development

Employee surveys, competitor analysis, candidate interviews. We develop your Employer Value Proposition that creates real differentiation — not buzzwords.

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Career Website & Application UX

Your career website is the most important conversion touchpoint. We optimise UX, content and technical integration — goal: maximum application rate from qualified candidates.

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LinkedIn Employer Branding

Company page optimisation, LinkedIn Career Pages, thought-leadership content, Sponsored Content targeting by industry, seniority and skills.

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TikTok & Instagram Recruiting

Gen Z lives on TikTok, not on LinkedIn. Day-in-the-life videos, behind-the-scenes content and EGC (Employee Generated Content) — authentic and shareable.

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Glassdoor & Kununu Management

75% of candidates read reviews before applying. We build review strategies, respond professionally to critical feedback and systematically improve employer score.

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Employer Brand Video Production

Corporate films, employee portraits, office tours and recruiting spots — professionally produced, platform-optimised for LinkedIn, YouTube and the career site.

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Programmatic Job Advertising

Job ads distributed programmatically across Indeed, Reed, LinkedIn and niche portals — based on audience behaviour and conversion data. Cost-per-Application optimised.

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EB Analytics & Reporting

Awareness KPIs, application volumes, Time-to-Hire, Cost-per-Hire, retention rate. Monthly dashboards with clear action recommendations.

Glassdoor & Employer Review Management: Shaping Your Reputation

Glassdoor, Indeed Company Pages and Kununu are not controllable — but they are shapeable. A proactive review strategy separates companies that get rated from those that actively shape their image. Our methodology:

Build review velocity — structured invitation processes for satisfied employees after positive milestones (onboarding, appraisals, project completions).
Profile optimisation — complete company description, current benefits info, photos and CEO statement. Complete profiles rank 30% better in platform-native search.
Response strategy — professional, individual responses to critical reviews. Ignored criticism signals worse than the criticism itself.
Competitor benchmarking — monthly monitoring of your review KPIs vs. competitors for top talent.

Employer Branding KPIs: What We Measure and Why

Effective employer branding is not a soft discipline — it produces hard numbers. We track three KPI clusters that map the full funnel from brand awareness to employee retention:

Awareness KPIs

Share of Voice
Career site traffic
Review platform views
Organic search ranking

Recruiting KPIs

Application volume & quality
Cost-per-Application
Time-to-Hire target -20%
Offer Acceptance Rate

Retention KPIs

Employee satisfaction index
Overall turnover rate
eNPS score
Engagement score from pulse surveys

Discover our Work

Selected campaigns for global brands.

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75%

Research Employer Brand

50%

Lower Cost per Hire

28%

Lower Turnover

2x

Faster Hiring

Insider Tip

The best employer branding doesn't talk about perks — it shows culture. Employee-generated content (day-in-the-life videos, team stories) generates 5x more applications than polished corporate recruitment videos.

Frequently Asked Questions

Everything you need to know about employer branding.

What does an employer branding agency do?

Employer branding agencies develop and activate an organisation's Employer Value Proposition (EVP) — the unique story of why someone should work for you, not the competitor. Services include EVP development through employee surveys and competitor analysis, LinkedIn and TikTok recruiting campaigns, career website optimisation, Glassdoor and Kununu review management, employer brand video production, and analytics reporting with KPIs like Cost-per-Hire and eNPS.

How much does an employer branding agency cost?

Project fees for a complete EVP development range from £15,000 to £80,000. Ongoing campaigns (LinkedIn, TikTok, career website) cost £3,000–£12,000 per month. The ROI materialises through lower cost-per-hire (up to 50%), shorter time-to-hire and reduced turnover — the investment typically pays back within 6–12 months.

What is an Employer Value Proposition (EVP)?

The EVP defines why someone should choose to work for your organisation — from the candidate's perspective, not yours. It covers compensation, development opportunities, company culture, benefits and purpose. A strong, authentic EVP reduces recruiting costs by up to 50% and measurably improves the quality of incoming applications.

Which channels matter most for employer branding?

LinkedIn for professionals and executives (Sponsored Content, LinkedIn Career Pages), TikTok and Instagram for Gen Z, Glassdoor and Kununu as review platforms, and the company career website as the conversion hub. 75% of candidates check employer reviews before applying — full-channel presence is essential.

What is the difference between employer branding and recruitment marketing?

Employer branding builds the long-term image as an attractive employer — independent of current job openings. Recruitment marketing is the operational execution: targeted campaigns for specific open roles. The best results come from combining both: employer branding creates the foundation, recruitment marketing harvests it.

Related Channels & Disciplines

Discover more areas of expertise.

Our Locations

Münster Kiel Boston New York Athens Geneva

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