Pinterest Ads Agency
Where inspiration meets purchase intent. Visual discovery for high-value audiences.
Pinterest: 465 Million Planners — High Purchase Intent Before Google Search
Pinterest is not a social network — it is a visual search engine. Users arrive with intent already formed: they are actively planning purchases, curating wish lists and researching products before they ever reach Google. Keyword targeting on Pinterest combines the precision of paid search with the visual pull of social advertising, reaching buyers at the highest-value moment of the discovery cycle.
"Pinterest users arrive with buying intent already formed. The question is not whether they will buy — it is whether they find your brand first."
Pinterest Advertising Services
Full-service Pinterest management — from strategy to conversion tracking.
Discover our Work
Selected campaigns for global brands.
Pinterest content has a 4-month lifespan — 100x longer than Instagram posts. A single well-optimized Pin can drive traffic for months, making it the highest ROI per-piece content platform for brands in home, fashion, food and lifestyle categories.
Frequently Asked Questions
Promoted Pins appear in feeds and search results alongside organic content. Because users come to Pinterest to plan purchases, intent is exceptionally high compared to other social platforms — making Pinterest ads particularly effective for brands in home, fashion, food, beauty and lifestyle.
Pinterest Shopping Ads are product catalogue-based ads that appear in search results and shopping feeds. Like Google Shopping but visually-led, they pull directly from your product feed to show price, title and image — driving users straight to product pages.
Pinterest SEO is the practice of optimising Pin titles, descriptions and boards with relevant keywords so content ranks in Pinterest's internal search engine. Strong Pinterest SEO extends the organic lifespan of every Pin, often driving traffic for months after publication.
Pinterest has 465M+ monthly active users. Around 80% are women; users skew toward higher household incomes. The platform has particularly strong audiences in home decor, fashion, food and recipes, beauty, weddings and parenting.
Pinterest is a discovery and planning platform with high purchase intent — users actively search for ideas and products. Instagram is more impulse-driven and social-proof-oriented. They serve different funnel stages: Pinterest excels at consideration and intent; Instagram at awareness and community.
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