Programmatic Advertising Agency
Automated precision at scale. Real-time bidding across 2M+ websites.
How the RTB Ecosystem Works
Every time a page loads, an auction takes place in under 100 milliseconds. Supply-Side Platforms (SSPs) offer publishers' inventory; Demand-Side Platforms (DSPs) like Display & Video 360 (DV360) and The Trade Desk bid on behalf of advertisers using real-time audience data. The highest relevant bid wins and the ad is served — all before the user sees the page.
RTB Flow
Total duration: <100 milliseconds
Open Exchange, Private Marketplace & Programmatic Guaranteed
Open Exchange
- ✓ Open RTB auction
- ✓ Widest reach
- ✓ Lowest CPM (£1–6)
- ✗ Less placement control
- ✗ Brand safety risk
Private Marketplace (PMP)
- ✓ Invited auction
- ✓ Premium publishers
- ✓ Higher brand safety
- ✓ CPM: £5–20+
- ✓ Priority inventory
Programmatic Guaranteed
- ✓ Fixed inventory + price
- ✓ Direct publisher deal
- ✓ Maximum brand safety
- ✓ Audience targeting
- ~ Higher minimum spend
Third-party cookies are disappearing — but programmatic isn't. Contextual targeting, first-party data clean rooms and ID solutions like UID2 & RampID already deliver precision without individual user profiles.
Our Programmatic Services
From DSP setup to brand-safe private marketplace deals.
Discover our Work
Selected campaigns for global brands.
Programmatic's biggest waste: running campaigns without frequency caps. Without caps, 40% of your budget shows ads to people who've already seen them 10+ times. Set 3-5 impressions per user per week max.
Frequently Asked Questions
Programmatic advertising is the automated, data-driven buying and selling of digital ad inventory via Real-Time Bidding (RTB). An algorithm decides — in under 100ms — which ad to show which user, based on audience data, context and bid strategy. Demand-Side Platforms (DSPs like DV360) buy; Supply-Side Platforms (SSPs) sell the inventory on behalf of publishers.
Display CPMs on the open exchange: £1–6. Video CPMs: £8–25. Connected TV: £15–40. Private marketplace deals: £5–20+ CPM (premium inventory). For meaningful programmatic campaigns we recommend a minimum adspend of £3,000–5,000/month plus agency fee. Below that, statistical learning is too slow for effective optimisation.
Open Exchange: open RTB auction — any DSP can bid, lowest CPM, widest reach, less placement control. Private Marketplace (PMP): invited auction with selected premium publishers — higher CPM, better brand safety, prioritised inventory. Programmatic Guaranteed: fixed inventory block at a fixed price, like a traditional IO but automated. We select the right buying model based on objective, budget and brand safety requirements.
We primarily work with Display & Video 360 (DV360) for its unmatched Google ecosystem integration and reach, and The Trade Desk for platform-independent open internet campaigns and strong CTV capabilities. For retail clients, Amazon DSP provides unique purchase-intent data. DSP selection always depends on campaign objective, budget scale and target audience.
The post-cookie era is already here. Solutions that work today: contextual targeting (page content instead of user profiles), first-party data activation via clean rooms (Google Ads Data Hub), universal ID solutions (UID2, RampID) and Google Privacy Sandbox (Topics API). We build first-party data strategies and audience architectures that perform independently of third-party cookies.
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