Video Marketing Agency
YouTube strategy, video SEO and social distribution. Built to earn attention and drive results.
Video Marketing: 82% of Internet Traffic is Video — Distribution Strategy Determines ROI
Owned Channels
YouTube channel, website embed, email newsletters: full control, SEO value, long-term asset that compounds over time.
Earned / Organic Social
Reels, TikTok, LinkedIn Video: algorithm-amplified reach through sharing, comments and saves — zero paid spend required.
Paid Amplification
YouTube TrueView, Meta Video Ads, LinkedIn Video Ads, programmatic pre-roll: guaranteed reach with precise targeting.
Video SEO is the discipline that ties distribution together. Thumbnail design has the single highest impact on click-through rate; title keyword research determines which searches surface your content; chapter markers and closed captions improve watch time and accessibility; and description optimisation signals relevance to both YouTube's algorithm and Google's video index. These are not optional extras — they are what separates a video that accumulates views over years from one that peaks at upload and decays.
"Creating a great video is 20% of the work. Getting it seen by the right people is the other 80% — and that requires a distribution strategy, not just an upload."
Video Marketing Services
Strategy, distribution and optimisation for every platform.
Discover our Work
Selected campaigns for global brands.
The 3-second rule: 65% of viewers drop off in the first 3 seconds. Start with the punchline, not the setup. Hook → Story → CTA. Every second of preamble costs you 20% of your audience.
Frequently Asked Questions
Video marketing means using video content strategically across platforms (YouTube, social, web, email) to build brand awareness, generate leads and drive conversions.
Video SEO involves optimising video titles, descriptions, tags, thumbnails and transcripts to rank in YouTube search, Google video results and suggested video feeds.
Strong thumbnail (35% CTR impact), compelling first 30 seconds, watch time, comments, shares and keyword-optimised metadata are the primary performance drivers on YouTube.
Use YouTube as the primary home, then repurpose for LinkedIn, Instagram Reels, TikTok (native format), embed on landing pages and amplify via paid media.
Production creates the video; marketing distributes, optimises and amplifies it to the right audiences on the right platforms.
Ready to Grow with Video Marketing?
Talk to our experts and build a video distribution strategy that compounds over time.
Related Channels & Disciplines
Discover more areas of expertise.