Instagram Ads Agency

Q: How much do Instagram Ads cost?

CPM is £6–18 for Feed/Stories, £4–10 for Reels (often lower due to high supply), and £8–25 for Shopping. CPC is £0.40–2.50 across formats. Minimum adspend is £20/day. Agency recommendation is minimum £3,000/month for sufficient learning. Note: Instagram and Facebook share the same auction — budget allocation between platforms is managed at campaign level.

Q: How does Instagram differ from Facebook for advertising?

Instagram targets a younger demographic (18-34), has higher visual quality expectations, is stronger for lifestyle/fashion/beauty/food, uses Reels for organic-viral discovery, and Stories for direct response. Facebook covers broader demographics (including 35-55+), is better for B2B and community groups, stronger for events and local businesses, and uses Marketplace for product discovery. Most campaigns should run on both — Advantage+ Shopping allocates automatically.

Q: What creative works best on Instagram?

Reels: vertical 9:16, hook in first second, authentic/UGC-style, trending audio, 15-30 seconds. Feed: high visual quality (but not overly polished), brand-consistent aesthetics, clear CTA in copy, first frame must stop the scroll. Stories: swipe-up mechanics, text overlays readable in 2 seconds, direct response focus. General rule: content that looks native to Instagram — not repurposed TV spots or horizontal video — dramatically outperforms.

Instagram sits at the centre of the Meta advertising ecosystem — 2 billion monthly active users, 500 million daily active Stories users, and 130 million shopping taps per month. It is where brands become culture, where products become desires, and where purchase decisions are made before users even realise they are in a buying mindset.

Reels: Instagram's Most Powerful Paid Format

Reels are Instagram's highest-reach format — and the algorithm actively amplifies Reels across both the Reels tab and the main Feed. Ads placed within Reels benefit from the same distribution logic as organic Reels, meaning strong creative gets pushed to new audiences automatically. The creative bar is high: vertical 9:16, hook in the first second, authentic over polished, trending audio where appropriate.

Stories remain the direct-response powerhouse: full-screen, ephemeral, with swipe-up mechanics that drive immediate action. For e-commerce, Instagram Shopping and Advantage+ Shopping Campaigns close the loop between discovery and checkout — with Meta's AI automatically allocating budget to the highest-converting audiences without manual targeting.

Meta Pixel, CAPI & iOS 14+ Compliance

Post-iOS 14 tracking requires both Meta Pixel and Conversions API (CAPI) running in parallel to maintain signal quality. We handle full CAPI implementation, event deduplication, and EMQ (Event Match Quality) score optimisation — ensuring your campaigns have the data they need to exit the learning phase quickly and optimise toward real conversions. Social Media One explains how brands combine Instagram strategies with creator campaigns for maximum reach and conversion.

2B+

Monthly Active Users

500M+

Daily Stories Users

130M

Shopping Taps per Month

83%

Users Discover New Products

"Reels are Instagram's most distributed format — ads within Reels benefit from the same algorithmic push that makes organic Reels viral. It is the most efficient paid video format on the platform."

Instagram Ads Services

Full-funnel Instagram performance — from Reels reach to Shopping conversion.

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Instagram Campaign Strategy

Format selection, audience architecture, and funnel mapping from awareness to conversion — tailored to Instagram's placement ecosystem.

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Reels & Video Ads

Vertical video creative production, in-feed Reels placements, hook frameworks, and sound strategy for maximum organic-feeling reach.

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Instagram Shopping & Advantage+

Product catalog integration, Advantage+ Shopping Campaign setup and management, shoppable posts, and dynamic product ads.

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Story & Explore Ads

Ephemeral format strategy, swipe-up CTA optimisation, Explore tab placements, and direct-response creative tailored to Stories behaviour.

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Influencer & UGC Integration

Creator partnerships, whitelisted influencer content amplification, and EGC (Employee Generated Content) programs for authentic reach at scale.

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Meta Pixel, CAPI & Reporting

Conversions API implementation, iOS 14+ event deduplication, attribution window strategy, and EMQ score optimisation for full signal quality.

Discover our Work

Selected campaigns for global brands.

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2B+

Monthly Users

#1

Engagement Rate

500K+

Likes Generated

30+

Creators in Network

Insider Tip

Instagram Reels get 2x more reach than static posts. But the first 0.5 seconds decide everything — hook with motion, text overlay, and an unexpected visual. Static = invisible.

Instagram Ads — Frequently Asked Questions

Everything you need to know before you start.

What Instagram ad formats exist?

Instagram ad formats include Feed ads (single image/video, carousel, collection), Reels ads (full-screen vertical video, non-skippable up to 30s), Stories ads (full-screen ephemeral, 15s photo or video, CTA swipe-up), Explore ads (discovery tab, reaching users actively browsing new content), and Shopping ads (product tags with direct checkout). Reels are currently Instagram's highest-reach format — the algorithm strongly favours Reels distribution across both the Reels tab and main Feed.

How much do Instagram Ads cost?

CPM is £6–18 for Feed and Stories, £4–10 for Reels (often lower due to high inventory supply), and £8–25 for Shopping placements. CPC ranges from £0.40–2.50 across formats. Minimum adspend is £20/day. We recommend a minimum of £3,000/month for campaigns to generate sufficient learning data. Important note: Instagram and Facebook share the same Meta auction — budget allocation between platforms is managed at the campaign level.

What is Advantage+ Shopping?

Advantage+ Shopping is Meta's AI-powered shopping campaign type that automatically optimises budget allocation, audience targeting, and creative delivery across Instagram and Facebook. No manual audience segmentation is required — Meta's machine learning identifies the highest-converting buyers using your conversion history. Studies show Advantage+ Shopping campaigns deliver 12% higher ROAS than manual shopping campaigns on average. Best suited for established e-commerce brands with a strong conversion history (50+ events per week).

How does Instagram differ from Facebook for advertising?

Instagram reaches a younger demographic (18–34), has higher visual quality expectations, and performs strongest for lifestyle, fashion, beauty, and food categories. Reels drive organic-viral discovery, while Stories excel at direct response. Facebook covers a broader demographic (including 35–55+), is stronger for B2B, community groups, local businesses, and Marketplace product discovery. Most campaigns benefit from running on both — Advantage+ Shopping automatically allocates budget between them based on performance signals.

What creative works best on Instagram?

Reels: vertical 9:16, hook in the first second, authentic UGC-style execution, trending audio, 15–30 seconds optimal length. Feed: high visual quality (not overly polished), brand-consistent aesthetics, clear CTA in copy, first frame must stop the scroll. Stories: swipe-up mechanics, text overlays readable within 2 seconds, direct response focus. The universal rule: content that looks and feels native to Instagram — not repurposed TV spots or horizontal video — consistently outperforms.

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